Best ways to market with QR codes

Used correctly QR codes offer a cool way for marketers to grab audiences’ attention and target them with optimised advertising. Codes are free to generate, and fun for consumers to scan. At the very least, they can be fun if you follow the best practices for using QR codes in your marketing campaign. Purpose of QR [...]

By |2019-08-18T12:02:26+02:00Dec 5th, 2016|

Why bother with a Customer Satisfaction Survey?

Customer satisfaction surveys help companies measure satisfaction, identify unhappy customers and find potential advocates. For most companies, customer satisfaction ratings can have powerful effects. Firstly, they help focus employees on the importance of fulfilling and exceeding customer expectations. Secondly, when satisfaction ratings dip, they warn of potential problems that can affect future revenue. Customer satisfaction metrics assist with [...]

By |2019-08-18T10:11:16+02:00Dec 1st, 2016|

Get to know your customer better- and get closer to your brand

Know your customer, and your customer will know your brand! Sales and marketing executives need the ability to create unique insights gained from consumers about their brand and then quickly leverage them into action. We build engaging, entertaining surveys, reports and quizzes, giving you the opportunity to get closer to your customer and get deep [...]

By |2019-08-18T11:58:25+02:00Nov 21st, 2016|

5 reasons why customer feedback is important in restaurants & coffee shops

You may not realise it, but customer satisfaction surveys are a necessary tool to make your restaurant or coffee shop more profitable. Measuring customer satisfaction should be one of your top priorities, if for no other reason than to remain competitive in a climate where demand for restaurant meals has remained relatively flat in South Africa and [...]

By |2019-08-19T11:09:22+02:00Oct 7th, 2016|

The Mystery of the SA Mass Market

How is your brand performing in the mass market? Do you know if you have stock on the shelf? What is your competitor doing in this market? How well is your product being distributed? Speak to the experts with over 50 years of in-depth knowledge in this market. Gather insights and intelligence with a tailor [...]

By |2019-08-19T11:15:24+02:00Sep 9th, 2016|

We Want Your Feedback (Well, Not Really)

We recently read this priceless article which was published in "Customer Think". The article hits the nail on the head and really does make us wonder what some companies are doing, treating their customers like this. What do you do when a company asks for your opinion… and then refuses to let you voice it? A [...]

By |2019-08-16T08:35:42+02:00Apr 5th, 2016|

Survey Goals and Objectives part 2

In part 1, we have briefly covered the definition and purpose of a customer satisfaction survey. We also discovered that a customer satisfaction survey is a process and should be approached in a systematic way. Bypassing certain steps in the process could jeopardize the overall success of the survey. Knowing your customer is satisfied could [...]

By |2019-08-16T08:39:40+02:00Apr 2nd, 2016|

Survey Goals and Objectives part 1

In the past customer satisfaction and market research surveys were mostly conducted by research companies. Today, web and mobile technology, increased processing power, single-version-of-the-truth dashboard reporting and user friendly analytical tools has put the capability to conduct meaningful surveys within the reach of the smallest company or department. But surveying is often misunderstood and misapplied. [...]

By |2019-08-16T08:40:44+02:00Apr 1st, 2016|