Why redemption rates hold the secret to ROI

In 1992, Hoover famously promised free airline tickets to customers buying more than £100 worth of its products. Unfortunately, the company had not anticipated the extent of the – huge – demand. The oversight cost Hoover a reported £50m and its British division was sold soon after. Why understanding redemption is key to success Sales [...]

By |2019-08-16T08:30:16+02:00Apr 10th, 2016|

Now a member of The Wolf Pack

The Wolf Pack South Africa is a” MARKETING, ADVERTISING and COMMUNICATIONS Group. Each Wolf is a MASTER in their respective discipline and contributes to the pack in a way that benefits all aspects of communication, successfully activating and GROWING the brands we have the privilege and HONOUR of working with. We understand BRAND COMMUNICATION – [...]

By |2016-04-09T02:58:11+02:00Apr 9th, 2016|

Why customer satisfaction is vital to growth

Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer’s expectation. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses. In a survey of nearly 200 senior marketing managers, 71 percent [...]

By |2019-08-16T08:38:15+02:00Apr 3rd, 2016|