Best ways to market with QR codes

Used correctly QR codes offer a cool way for marketers to grab audiences’ attention and target them with optimised advertising. Codes are free to generate, and fun for consumers to scan. At the very least, they can be fun if you follow the best practices for using QR codes in your marketing campaign. Purpose of QR [...]

By |2019-08-18T12:02:26+02:00Dec 5th, 2016|

The Mystery of the SA Mass Market

How is your brand performing in the mass market? Do you know if you have stock on the shelf? What is your competitor doing in this market? How well is your product being distributed? Speak to the experts with over 50 years of in-depth knowledge in this market. Gather insights and intelligence with a tailor [...]

By |2019-08-19T11:15:24+02:00Sep 9th, 2016|

Hands up who knows what “NPS” means?

Whether you are aiming for faster growth or increased profits, use NPS as the foundation of a measurement framework that is tightly tied to the customer journey. Extensive research has shown that your Net Promoter Score®, or NPS®, acts as a leading indicator of growth. If your organization’s NPS is higher than those of your [...]

By |2016-07-14T14:16:14+02:00Jul 14th, 2016|

Survey Goals and Objectives part 1

In the past customer satisfaction and market research surveys were mostly conducted by research companies. Today, web and mobile technology, increased processing power, single-version-of-the-truth dashboard reporting and user friendly analytical tools has put the capability to conduct meaningful surveys within the reach of the smallest company or department. But surveying is often misunderstood and misapplied. [...]

By |2019-08-16T08:40:44+02:00Apr 1st, 2016|