10 Reasons to use In-Pack, On-Pack, and IRC Coupons

   Ever wonder why manufacturers offer coupons? In-pack coupons, on-pack coupons, and Instantly Redeemable Coupons (IRC's) give a manufacturer tremendous power:   PRODUCT PURCHASE File this one under "duh!" Consumers like to save money, and they like value. Offer them an attractive incentive, they will accept. Coupons sell product. INCREASE PURCHASES PER PERIOD Coupons cause [...]

By |2016-07-18T13:07:51+02:00Jul 18th, 2016|

Why redemption rates hold the secret to ROI

In 1992, Hoover famously promised free airline tickets to customers buying more than £100 worth of its products. Unfortunately, the company had not anticipated the extent of the – huge – demand. The oversight cost Hoover a reported £50m and its British division was sold soon after. Why understanding redemption is key to success Sales [...]

By |2019-08-16T08:30:16+02:00Apr 10th, 2016|