Retail promotions can form a significant part of the overall marketing spend for a product or brand. In many instances reliable feedback to measure the ROI for these promotions is difficult to gather. This is because the implementation of the promotions is often outsourced to promotional or activation companies who use paper based promotional evaluation [...]
It has been proven that productivity can increase by 21%, when a mobile sales system is put into place. That’s the equivalent of an extra sales person in a team of five. We also know that the top 25% of sales people (by the number of sales visits made) make twice as many calls as [...]
Driving to the office today I saw a delivery van with a QR code on the bottom of the driver’s door. Hmmm, no one is going to scan a moving vehicle, so don’t waste your time marketing like this. Another bad use of a QR code seen frequently is on a billboard, once again a [...]
Used correctly QR codes offer a cool way for marketers to grab audiences’ attention and target them with optimised advertising. Codes are free to generate, and fun for consumers to scan. At the very least, they can be fun if you follow the best practices for using QR codes in your marketing campaign. Purpose of QR [...]
Know your customer, and your customer will know your brand! Sales and marketing executives need the ability to create unique insights gained from consumers about their brand and then quickly leverage them into action. We build engaging, entertaining surveys, reports and quizzes, giving you the opportunity to get closer to your customer and get deep [...]
The "ShopandTell" Mystery Shopping Solution, enables you to monitor the performance of your operations, ensure compliance with standards and procedures and measure the customer experience. All the steps to manage this process in-house are automated with results available in real time. The solution is built on the web based Kinetica CX platform, requires no on-site [...]
How is your brand performing in the mass market? Do you know if you have stock on the shelf? What is your competitor doing in this market? How well is your product being distributed? Speak to the experts with over 50 years of in-depth knowledge in this market. Gather insights and intelligence with a tailor [...]
How often have you been at a restaurant and been asked “how is the meal?” – if it was bad you would like to let them know it was not too good, but what people usually do, is just say “it was fine” with a tight smile and not say anymore. The reason people usually [...]
In FMCG organisations, the competitive landscape is continually changing and brand owners now require more accurate and timely data to support strategic decision making processes. Whether it’s data about your consumers, suppliers, competitors or about the execution of your marketing strategies, you need to be more in touch now with what’s happening around you, than [...]
