Best ways to market with QR codes

Used correctly QR codes offer a cool way for marketers to grab audiences’ attention and target them with optimised advertising. Codes are free to generate, and fun for consumers to scan. At the very least, they can be fun if you follow the best practices for using QR codes in your marketing campaign. Purpose of QR [...]

By |2019-08-18T12:02:26+02:00Dec 5th, 2016|

Get to know your customer better- and get closer to your brand

Know your customer, and your customer will know your brand! Sales and marketing executives need the ability to create unique insights gained from consumers about their brand and then quickly leverage them into action. We build engaging, entertaining surveys, reports and quizzes, giving you the opportunity to get closer to your customer and get deep [...]

By |2019-08-18T11:58:25+02:00Nov 21st, 2016|

84% of people trust a recommendation by a family member or friend

  On the other hand, they also trust a bad report too, and tell many more people! In every business particularly in South Africa, you need to know what your customers are saying about your service, your brand, your business. I find it strange that in the hospitality industry so many restaurants truly don’t seem [...]

By |2019-08-19T11:12:30+02:00Sep 20th, 2016|

The Purpose of QR Codes

No matter how or where companies advertise, QR Codes aren't that far away. Why is that? Learn about the impact of QR Codes on mobile marketing and why businesses love using them to reach a wide range of their target audience. WHAT THIS ARTICLE COVERS: How and when did QR Codes become so widespread? How [...]

By |2016-08-04T10:19:37+02:00Aug 4th, 2016|

6 Reasons why Customer Feedback is important to YOUR business

6 Reasons why Customer Feedback is important to YOUR business Customer feedback is a marketing term that describes the process of obtaining a customer’s opinion about a business, product or service. Customer feedback is so important because it provides marketers and business owners with insight that they can use to improve their business, products and/or overall [...]

By |2016-07-26T08:57:28+02:00Jul 26th, 2016|

10 Reasons to use In-Pack, On-Pack, and IRC Coupons

   Ever wonder why manufacturers offer coupons? In-pack coupons, on-pack coupons, and Instantly Redeemable Coupons (IRC's) give a manufacturer tremendous power:   PRODUCT PURCHASE File this one under "duh!" Consumers like to save money, and they like value. Offer them an attractive incentive, they will accept. Coupons sell product. INCREASE PURCHASES PER PERIOD Coupons cause [...]

By |2016-07-18T13:07:51+02:00Jul 18th, 2016|

Insights and engagement

The Kinetica Insights tool from Surveway gives you unique access to your marketing engagement activity like never before. We already offer best in class QR Code analytics, but now we are taking it further to give you intelligence that can help you understand so much about your integrated marketing plan. Go beyond the scan to [...]

By |2016-06-14T07:28:00+02:00Jun 14th, 2016|