Paper based reporting is outdated!

Are you still accepting paper-based reporting for your promotions/activations/field service work/merchandisers/sales forces? Mobile reporting You don’t have to, and should only accept a mobile real-time solution that you can view yourself whilst the work is happening, instead of waiting for your agency to compile a lengthy PowerPoint with outdated data. You can receive your [...]

By |2019-08-19T11:25:54+02:00Sep 2nd, 2016|

The Purpose of QR Codes

No matter how or where companies advertise, QR Codes aren't that far away. Why is that? Learn about the impact of QR Codes on mobile marketing and why businesses love using them to reach a wide range of their target audience. WHAT THIS ARTICLE COVERS: How and when did QR Codes become so widespread? How [...]

By |2016-08-04T10:19:37+02:00Aug 4th, 2016|

10 Reasons to use In-Pack, On-Pack, and IRC Coupons

   Ever wonder why manufacturers offer coupons? In-pack coupons, on-pack coupons, and Instantly Redeemable Coupons (IRC's) give a manufacturer tremendous power:   PRODUCT PURCHASE File this one under "duh!" Consumers like to save money, and they like value. Offer them an attractive incentive, they will accept. Coupons sell product. INCREASE PURCHASES PER PERIOD Coupons cause [...]

By |2016-07-18T13:07:51+02:00Jul 18th, 2016|

Close the CX loop with real time feedback Turn customer feedback into customer delight

ONE PLATFORM- MULTIPLE SOLUTIONS: KINETICA CX Surveway provides a range of solutions to measure and help you gain insights about the customer experience, understand how your operations are performing and thereby ensure overall business success. The Surveway solutions are built on the powerful and flexible cloud based Kinetica CX platform and can be used individually [...]

By |2019-08-15T12:05:15+02:00Jun 6th, 2016|

What Shoppers want-2016 Savvy Cynics latest!

What Shoppers want- 2016 savvy cynics latest !   CONSUMER PROMOTIONS: WHAT SHOPPERS THINK IN 2016 Vouchers on product packaging win out. Shoppers are also old school, with nearly a third of people claiming that they would prefer to receive money off their next purchase vouchers on the product packaging itself. Less than 7% of [...]

By |2019-08-18T12:01:44+02:00Apr 28th, 2016|

How would you rate South Africa with a NPS?

The customer loyalty and satisfaction measure the Net Promoter Score (NPS), established by Bain & Company in 2003, is an evaluation tool designed by Fred Reichheld, a partner in the company. It is a one-question survey, which evaluates how an organisation treats the people whose lives it affects. It measures the state of the company, [...]

By |2019-08-16T08:22:37+02:00Apr 14th, 2016|

The Resurgence of The QR Code

Whilst this was developed in Japan in 1994, and were used all over in the later 2000’s –, in subways, packaging, POS, clothing and many more, applications, the use of the QR code slowly died off, but have recently seen a huge resurgence. On a recent study on Millennial brand engagement, it shows millennials are [...]

By |2019-08-16T08:23:42+02:00Apr 12th, 2016|

Why redemption rates hold the secret to ROI

In 1992, Hoover famously promised free airline tickets to customers buying more than £100 worth of its products. Unfortunately, the company had not anticipated the extent of the – huge – demand. The oversight cost Hoover a reported £50m and its British division was sold soon after. Why understanding redemption is key to success Sales [...]

By |2019-08-16T08:30:16+02:00Apr 10th, 2016|

Now a member of The Wolf Pack

The Wolf Pack South Africa is a” MARKETING, ADVERTISING and COMMUNICATIONS Group. Each Wolf is a MASTER in their respective discipline and contributes to the pack in a way that benefits all aspects of communication, successfully activating and GROWING the brands we have the privilege and HONOUR of working with. We understand BRAND COMMUNICATION – [...]

By |2016-04-09T02:58:11+02:00Apr 9th, 2016|