Best ways to market with QR codes

Used correctly QR codes offer a cool way for marketers to grab audiences’ attention and target them with optimised advertising. Codes are free to generate, and fun for consumers to scan. At the very least, they can be fun if you follow the best practices for using QR codes in your marketing campaign. Purpose of QR [...]

By |2019-08-18T12:02:26+02:00Dec 5th, 2016|

The Mystery of the SA Mass Market

How is your brand performing in the mass market? Do you know if you have stock on the shelf? What is your competitor doing in this market? How well is your product being distributed? Speak to the experts with over 50 years of in-depth knowledge in this market. Gather insights and intelligence with a tailor [...]

By |2019-08-19T11:15:24+02:00Sep 9th, 2016|

The Resurgence of The QR Code

Whilst this was developed in Japan in 1994, and were used all over in the later 2000’s –, in subways, packaging, POS, clothing and many more, applications, the use of the QR code slowly died off, but have recently seen a huge resurgence. On a recent study on Millennial brand engagement, it shows millennials are [...]

By |2019-08-16T08:23:42+02:00Apr 12th, 2016|

On-pack promotions: How to stand out without discounting

How can FMCG brands differentiate themselves from the competition without lowering prices? Catching consumers’ attention in supermarkets is an ongoing challenge for FMCG brands. While promoting on price, with offers such as ‘buy one get one free’ or ‘25% off’, can boost sales, it rarely engenders brand loyalty, and can ultimately devalue the brand.  Yet [...]

By |2019-08-16T08:37:12+02:00Apr 4th, 2016|