Best ways to market with QR codes

Used correctly QR codes offer a cool way for marketers to grab audiences’ attention and target them with optimised advertising. Codes are free to generate, and fun for consumers to scan. At the very least, they can be fun if you follow the best practices for using QR codes in your marketing campaign. Purpose of QR [...]

By |2019-08-18T12:02:26+02:00Dec 5th, 2016|

10 Reasons to use In-Pack, On-Pack, and IRC Coupons

   Ever wonder why manufacturers offer coupons? In-pack coupons, on-pack coupons, and Instantly Redeemable Coupons (IRC's) give a manufacturer tremendous power:   PRODUCT PURCHASE File this one under "duh!" Consumers like to save money, and they like value. Offer them an attractive incentive, they will accept. Coupons sell product. INCREASE PURCHASES PER PERIOD Coupons cause [...]

By |2016-07-18T13:07:51+02:00Jul 18th, 2016|

Close the CX loop with real time feedback Turn customer feedback into customer delight

ONE PLATFORM- MULTIPLE SOLUTIONS: KINETICA CX Surveway provides a range of solutions to measure and help you gain insights about the customer experience, understand how your operations are performing and thereby ensure overall business success. The Surveway solutions are built on the powerful and flexible cloud based Kinetica CX platform and can be used individually [...]

By |2019-08-15T12:05:15+02:00Jun 6th, 2016|

What Shoppers want-2016 Savvy Cynics latest!

What Shoppers want- 2016 savvy cynics latest !   CONSUMER PROMOTIONS: WHAT SHOPPERS THINK IN 2016 Vouchers on product packaging win out. Shoppers are also old school, with nearly a third of people claiming that they would prefer to receive money off their next purchase vouchers on the product packaging itself. Less than 7% of [...]

By |2019-08-18T12:01:44+02:00Apr 28th, 2016|

The Resurgence of The QR Code

Whilst this was developed in Japan in 1994, and were used all over in the later 2000’s –, in subways, packaging, POS, clothing and many more, applications, the use of the QR code slowly died off, but have recently seen a huge resurgence. On a recent study on Millennial brand engagement, it shows millennials are [...]

By |2019-08-16T08:23:42+02:00Apr 12th, 2016|

On-pack promotions: How to stand out without discounting

How can FMCG brands differentiate themselves from the competition without lowering prices? Catching consumers’ attention in supermarkets is an ongoing challenge for FMCG brands. While promoting on price, with offers such as ‘buy one get one free’ or ‘25% off’, can boost sales, it rarely engenders brand loyalty, and can ultimately devalue the brand.  Yet [...]

By |2019-08-16T08:37:12+02:00Apr 4th, 2016|