Best ways to market with QR codes

Used correctly QR codes offer a cool way for marketers to grab audiences’ attention and target them with optimised advertising. Codes are free to generate, and fun for consumers to scan. At the very least, they can be fun if you follow the best practices for using QR codes in your marketing campaign. Purpose of QR [...]

By |2019-08-18T12:02:26+02:00Dec 5th, 2016|

6 Reasons why Customer Feedback is important to YOUR business

6 Reasons why Customer Feedback is important to YOUR business Customer feedback is a marketing term that describes the process of obtaining a customer’s opinion about a business, product or service. Customer feedback is so important because it provides marketers and business owners with insight that they can use to improve their business, products and/or overall [...]

By |2016-07-26T08:57:28+02:00Jul 26th, 2016|

Why Focus on Making Emotional Connections with your Customers?

       Did you know that most think that customers make buying decisions with a rational approach, analysing details like features and financials? Not true. Over 50% of an experience is based on emotions. All buyers are influenced by their emotions. They just may not realise it. How customers care about your products/services may [...]

By |2016-07-18T07:57:22+02:00Jul 18th, 2016|

Close the CX loop with real time feedback Turn customer feedback into customer delight

ONE PLATFORM- MULTIPLE SOLUTIONS: KINETICA CX Surveway provides a range of solutions to measure and help you gain insights about the customer experience, understand how your operations are performing and thereby ensure overall business success. The Surveway solutions are built on the powerful and flexible cloud based Kinetica CX platform and can be used individually [...]

By |2019-08-15T12:05:15+02:00Jun 6th, 2016|

Now a member of The Wolf Pack

The Wolf Pack South Africa is a” MARKETING, ADVERTISING and COMMUNICATIONS Group. Each Wolf is a MASTER in their respective discipline and contributes to the pack in a way that benefits all aspects of communication, successfully activating and GROWING the brands we have the privilege and HONOUR of working with. We understand BRAND COMMUNICATION – [...]

By |2016-04-09T02:58:11+02:00Apr 9th, 2016|

Instore promotions that can give valuable feedback

In FMCG organisations, the competitive landscape is continually changing and brand owners now require more accurate and timely data to support strategic decision making processes. Whether it’s data about your consumers, suppliers, competitors or about the execution of your marketing strategies, you need to be more in touch now with what’s happening around you, than [...]

By |2019-08-16T08:31:16+02:00Apr 8th, 2016|

The Power of Customer Feedback

In this article, you'll learn... How a customer feedback program can be pivotal to the success of your business Why you should use customer feedback insight across your entire company First, a plea: please don't keep your marketing insight languishing in a silo, away from your core business processes. The Surveway technology exists to generate [...]

By |2019-08-16T08:34:08+02:00Apr 6th, 2016|

Survey Goals and Objectives part 2

In part 1, we have briefly covered the definition and purpose of a customer satisfaction survey. We also discovered that a customer satisfaction survey is a process and should be approached in a systematic way. Bypassing certain steps in the process could jeopardize the overall success of the survey. Knowing your customer is satisfied could [...]

By |2019-08-16T08:39:40+02:00Apr 2nd, 2016|