Labelling. Somewhere, a restaurant patron is enjoying wine from your vineyard. They notice the QR code on the bottle and quickly scan it. That takes them to a survey for you to gain valuable insights and to your mobile site where they can learn more about your wine, your vineyard, and links to where they can [...]
No matter how or where companies advertise, QR Codes aren't that far away. Why is that? Learn about the impact of QR Codes on mobile marketing and why businesses love using them to reach a wide range of their target audience. WHAT THIS ARTICLE COVERS: How and when did QR Codes become so widespread? How [...]
Ever wonder why manufacturers offer coupons? In-pack coupons, on-pack coupons, and Instantly Redeemable Coupons (IRC's) give a manufacturer tremendous power: PRODUCT PURCHASE File this one under "duh!" Consumers like to save money, and they like value. Offer them an attractive incentive, they will accept. Coupons sell product. INCREASE PURCHASES PER PERIOD Coupons cause [...]
