Best ways to market with QR codes

Used correctly QR codes offer a cool way for marketers to grab audiences’ attention and target them with optimised advertising. Codes are free to generate, and fun for consumers to scan. At the very least, they can be fun if you follow the best practices for using QR codes in your marketing campaign. Purpose of QR [...]

By |2019-08-18T12:02:26+02:00Dec 5th, 2016|

10 Reasons to use In-Pack, On-Pack, and IRC Coupons

   Ever wonder why manufacturers offer coupons? In-pack coupons, on-pack coupons, and Instantly Redeemable Coupons (IRC's) give a manufacturer tremendous power:   PRODUCT PURCHASE File this one under "duh!" Consumers like to save money, and they like value. Offer them an attractive incentive, they will accept. Coupons sell product. INCREASE PURCHASES PER PERIOD Coupons cause [...]

By |2016-07-18T13:07:51+02:00Jul 18th, 2016|

What Shoppers want-2016 Savvy Cynics latest!

What Shoppers want- 2016 savvy cynics latest !   CONSUMER PROMOTIONS: WHAT SHOPPERS THINK IN 2016 Vouchers on product packaging win out. Shoppers are also old school, with nearly a third of people claiming that they would prefer to receive money off their next purchase vouchers on the product packaging itself. Less than 7% of [...]

By |2019-08-18T12:01:44+02:00Apr 28th, 2016|