On-pack promotions: How to stand out without discounting

How can FMCG brands differentiate themselves from the competition without lowering prices? Catching consumers’ attention in supermarkets is an ongoing challenge for FMCG brands. While promoting on price, with offers such as ‘buy one get one free’ or ‘25% off’, can boost sales, it rarely engenders brand loyalty, and can ultimately devalue the brand.  Yet [...]