10 Reasons to use In-Pack, On-Pack, and IRC Coupons

   Ever wonder why manufacturers offer coupons? In-pack coupons, on-pack coupons, and Instantly Redeemable Coupons (IRC's) give a manufacturer tremendous power:   PRODUCT PURCHASE File this one under "duh!" Consumers like to save money, and they like value. Offer them an attractive incentive, they will accept. Coupons sell product. INCREASE PURCHASES PER PERIOD Coupons cause [...]

By |2016-07-18T13:07:51+02:00Jul 18th, 2016|