Some things never change. Sure, the world around you keeps moving and evolving, but there are some things that stay the same, year after year. In the world of business, paperwork is one of those constants. More specifically, each and every industry uses forms to drive and fuel their processes, and this won’t be changing any time soon. While [...]
5 Ways to improve your marketing strategy Gym marketing coupled with technology such as Bluetooth beacons makes everyday interactions at the gym more enjoyable, engaging and efficient. In the United States, around 45 million adults, i.e., 14% of the population, have a gym membership. However, 80% of the people quit gym within 5 months. Given the [...]
Send targeted proximity advertisements & promotions in your retail store. Personalize and target your shopper’s in-store needs in unique and delightful ways using our beacon marketing channel. With in-store beacon technology, give a gentle nudge to customers with targeted offers and information about new products, related to their past interests - at the right time. [...]
Introducing two new devices built especially for the Facilities Management sector. The Alert Device : This device allows the cleaning staff/service provider to know when a client wants services to be actioned in the toilets. Refill toilet paper holders. The toilets to be checked or cleaned. To notify that the hand wash is empty. To alert [...]
If you’ve gone to the effort of capturing feedback, you’ll want to use it effectively to gain valuable insights. Customer churn is an increasing challenge for businesses around the globe. In the majority of cases, the customer holds all the power. If you don’t consistently meet your customers’ expectations there’s every likelihood that they will [...]
To keep customers happy, you need to listen to them and give them what they want This is obvious. However, giving them what they want can be trickier than you might think. Customer characteristics can vary enormously; this means you need to ensure that you’re listening to the right customers. Also, make sure you give [...]
Gathering customer feedback is an important step in optimising the service delivery of your business. But this feedback needs to be analysed, pre-processed and cleaned up before you attempt to draw any meaningful conclusions. The first step is to weed out feedback that is aspirational, hypothetical and based on third party statements. After this initial [...]
There’s no doubt about it: When employees are engaged at work, they are significantly happier and more motivated—and it shows in their performance. In recent years, employee engagement has become a hot topic for many organizations battling high turnover rates and new employee expectations. However, despite acknowledging engagement as a priority, many organizations still have [...]
Driving to the office today I saw a delivery van with a QR code on the bottom of the driver’s door. Hmmm, no one is going to scan a moving vehicle, so don’t waste your time marketing like this. Another bad use of a QR code seen frequently is on a billboard, once again a [...]
WHY NOW? The year 2020. In saying it, we tend to picture a time much further in the future. In reality, however, just over a year will pass in the blink of an eye – especially in the fast-paced, competitive world of business. Just think of all the changes taking place right now, among B-to-B [...]
