Paper based reporting is outdated!

Are you still accepting paper-based reporting for your promotions/activations/field service work/merchandisers/sales forces? Mobile reporting You don’t have to, and should only accept a mobile real-time solution that you can view yourself whilst the work is happening, instead of waiting for your agency to compile a lengthy PowerPoint with outdated data. You can receive your [...]

By |2019-08-19T11:25:54+02:00Sep 2nd, 2016|

The Purpose of QR Codes

No matter how or where companies advertise, QR Codes aren't that far away. Why is that? Learn about the impact of QR Codes on mobile marketing and why businesses love using them to reach a wide range of their target audience. WHAT THIS ARTICLE COVERS: How and when did QR Codes become so widespread? How [...]

By |2016-08-04T10:19:37+02:00Aug 4th, 2016|

10 Reasons to use In-Pack, On-Pack, and IRC Coupons

   Ever wonder why manufacturers offer coupons? In-pack coupons, on-pack coupons, and Instantly Redeemable Coupons (IRC's) give a manufacturer tremendous power:   PRODUCT PURCHASE File this one under "duh!" Consumers like to save money, and they like value. Offer them an attractive incentive, they will accept. Coupons sell product. INCREASE PURCHASES PER PERIOD Coupons cause [...]

By |2016-07-18T13:07:51+02:00Jul 18th, 2016|

Now a member of The Wolf Pack

The Wolf Pack South Africa is a” MARKETING, ADVERTISING and COMMUNICATIONS Group. Each Wolf is a MASTER in their respective discipline and contributes to the pack in a way that benefits all aspects of communication, successfully activating and GROWING the brands we have the privilege and HONOUR of working with. We understand BRAND COMMUNICATION – [...]

By |2016-04-09T02:58:11+02:00Apr 9th, 2016|

Instore promotions that can give valuable feedback

In FMCG organisations, the competitive landscape is continually changing and brand owners now require more accurate and timely data to support strategic decision making processes. Whether it’s data about your consumers, suppliers, competitors or about the execution of your marketing strategies, you need to be more in touch now with what’s happening around you, than [...]

By |2019-08-16T08:31:16+02:00Apr 8th, 2016|

Survey Goals and Objectives part 2

In part 1, we have briefly covered the definition and purpose of a customer satisfaction survey. We also discovered that a customer satisfaction survey is a process and should be approached in a systematic way. Bypassing certain steps in the process could jeopardize the overall success of the survey. Knowing your customer is satisfied could [...]

By |2019-08-16T08:39:40+02:00Apr 2nd, 2016|