10 Reasons to use In-Pack, On-Pack, and IRC Coupons

 

 Ever wonder why manufacturers offer coupons? In-pack coupons, on-pack coupons, and Instantly Redeemable Coupons (IRC’s) give a manufacturer tremendous power:

 

  1. PRODUCT PURCHASE
    File this one under “duh!” Consumers like to save money, and they like value. Offer them an attractive incentive, they will accept. Coupons sell product.
  2. INCREASE PURCHASES PER PERIOD
    Coupons cause consumers to buy more than they otherwise would in a given time period, especially BOGO (buy one, get one) coupons. Don’t assume BOGO has a strict definition; it has many variations (“buy three, get one free”, “33% off when you buy three”, etc).
  3. EXTEND TYPICAL PURCHASING SEASON
    If your sales usually occur in only a portion of the year, a coupon can extend the length of your selling season. Offer coupons early (to jumpstart the season) and late (to extend the season).
  4. PRODUCT TRIAL
    This tactic is ideal for a new product, but works just as well for established products. Apply an on-pack offer that encourages people to try your product for the first time. You can offer anything from an instant discount to a mail-in offer for a gift card or rebate. Encourage consumers to grab your product instead of the one next to it on the shelf.
  5. ENCOURAGE MULTIPLE PURCHASES
    An on-pack offer can encourage larger purchases (“save R10.00 when you buy 3”). In-pack offers can do the same on future purchases and generate repeat business, leading to loyal customers.
  6. BEAT THE COMPETITION
    On-pack offers scream to consumers at the point of purchase, drowning out allegiance to a competitor and the competitor’s packaging. In-pack offers encourage consumers to commit to your product before they begin their shopping trip, which means they are less susceptible to last-second competitor offers.
  7. MOTIVATE RETAIL ACTION
    Coupon campaigns can help grease the wheels with retailers, leading to improved stocking, display, signage, and shelf positioning. Manufacturers who need to convince retailers to stock a product gain an advantage with an on-pack instantly redeemable coupon campaign.
  8. OFFSET PRICE INCREASES
    Need to cushion the shock of a price increase? Try coupons.
  9. PUMP UP IMPULSE PURCHASES
    An on-pack, instantly redeemable coupon offer is the best way to generate impulse purchases.
  10. EASY CROSS PROMOTION
    In-pack offers reach a terrific segment: your customer! Instead of a discount on the item in hand, consider offering an incentive on a product produced by anther business unit within your company. Or, offer a discount with a complimenting product (milk and biscuits, chips and dip, etc).

If you would like to know more,  but don’t know how to get started, send us a mail or better call us, and we will gladly give you further information.

Call 011 568-0982 or sales@surveway.com

 

By |2016-07-18T13:07:51+02:00Jul 18th, 2016|